Harshdeep 2.0

April 30, 2006

Music download on mobile phones comes to India

Filed under: Mobile — harshdeep @ 5:36 pm

This is a first in India. Hutch (brandname of Hutchison Essar) is offering full song downloads to mobile phones. The offer is starting with songs from the movie Krrish.

According to the website, charges "start" from Rs 20/song. Makes me wonder if they are going to have different charges for different songs. That sounds like anti-marketing to me. If they go with differential pricing and make more popular songs more expensive, sales of less expensive songs might go further down. By pricing them lower, the company itself will be sending out a signal that the song is not that good.

Comparing just by the currency exchange rates, the base cost is almost half of $0.99/song of iTunes. And yes, the supported phones include most of the Series 60 phones of Nokia.

Advertisements

5 Comments »

  1. it could also be taken as, since the not so good songs will be priced lower, they might be downloaded more than the higher priced ones. and this could be an incentive for the anyway not too profitable bad songs. and if the rates have to be differential, it will depend on the popularity of the song, which will be decided by the number of times its requested on radio or the position in tv showz etc, the company wont b sending any signals, it’ll all depend on the listeners of the song.

    Comment by farhat — May 2, 2006 @ 1:11 pm

  2. it could also be taken as, since the not so good songs will be priced lower, they might be downloaded more than the higher priced ones. and this could be an incentive for the anyway not too profitable bad songs. and if the rates have to be differential, it will depend on the popularity of the song, which will be decided by the number of times its requested on radio or the position in tv showz etc, the company wont b sending any signals, it’ll all depend on the listeners of the song.

    Comment by farhat — May 2, 2006 @ 1:11 pm

  3. not necessarily. just like in a retail environment, if a bad is priced lower, will not mean that people will end up buying lots of it.

    Comment by vishwas — July 12, 2006 @ 11:21 am

  4. not necessarily. just like in a retail environment, if a bad CD is priced lower, will not mean that people will end up buying lots of it.

    Comment by vishwas — July 12, 2006 @ 11:22 am

  5. Hi .. this is a brilliant find. Thanks for
    sharing the great info with me.
    What’s interesting for me is the more
    I read your stuff the more I find this
    blog (post) so helpful……
    Also it’s great to read other
    people’s posts about your article……

    Comment by Fuel Cellular — October 3, 2006 @ 2:02 pm


RSS feed for comments on this post. TrackBack URI

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Blog at WordPress.com.

%d bloggers like this: